NPS survey questions help businesses measure customer loyalty and understand how likely customers are to recommend their brand. Use these Net Promoter Score question examples and follow-up prompts to build better customer feedback surveys with ZipSurvey.
NPS stands for Net Promoter Score. It is a widely used customer loyalty metric based on one core question: how likely a customer is to recommend your business, product, or service to someone else. The answer helps you group customers into promoters, passives, and detractors.
While the score itself is useful, the real value often comes from the follow-up comments. That is why the best NPS survey questions include both the rating question and an open-ended prompt that helps explain why the customer gave that score.
The standard NPS question uses a 0 to 10 scale and should be asked as clearly as possible.
How likely are you to recommend our company, product, or service to a friend or colleague?
NPS surveys are popular because they are simple to send, easy for customers to answer, and consistent enough to track over time. The score provides a high-level signal, while the comments explain what is driving loyalty or dissatisfaction.
That combination makes NPS a useful part of a broader customer feedback strategy.
Yes. ZipSurvey can be used to build NPS surveys, customer satisfaction surveys, and other customer feedback forms with flexible questions and simple reporting.
Create Net Promoter Score surveys, collect customer feedback, and turn customer loyalty insights into action.
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